Tips to utilize Pinterest for your business

As some of y’all may know, I love Pinterest.

It’s pretty much the most underrated social media platform out there, that could really help get your biz grow.

So, I thought I’d share with y’all a couple tips that are extremely crucial to your Pinterest business page success!

Keywords: The secret to search engine optimization is in the keywords you use.

  • Use clear, and specific keywords in your business name and description to lead potential customers to your pins

Boards: Consider boards to be your number one organizational tool.

  • Learn how to name and arrange your boards, along with creating a call to action in your description for the ultimate SEO returns. 

PinsWhat are you offering?

  • Yes, there is an art to creating the perfect Pin. 

  • Beautiful imagery, well-placed copy and detailed descriptions help create the eye candy that users want to see!

Rich Pins Promoted pins is a paid advertising option on Pinterest. Utilize this way of advertising to really get your services out there.

Offering you opportunities to promote your brand to an audience interested in all things similar to your content visually.

The official Pinterest definition:

“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement.

Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin.

There are three types of Rich Pins: app, article, product and recipe Pins.”

Optimize for actions, not views The best Promoted Videos tell a cohesive story.

In-feed previews should pique interest so pinners want to click and learn more.


I hope these tips have helped y’all get some more insight on Pinterest. Knowing these terms, and how to purposely use them will really affect your business page monthly views.

Do you want even more tips? You can check out my other blog post on How to Use Pinterest to Enhance your Biz.

Until next time, stay inspired.


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Jana Williams

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