When Rachel Parcell launches a new line and I get to step in for her Nordstrom Fashion Photoshoot, you know it’s going to be goood!
Shooting these pics with Rachel and Nordstrom was an absolute dream! The dresses from her new line are seriously TOO cute!! I loved the elevated tea party theme. And how the colors in this new collection are just perfect for the spring season. Rachel paired organic elements with bright but subtle colors to create a line that is fresh, feminine, graceful, and fun!
Y’all! The crazy fun amazing part about this shoot was pulling in the actual elements of a tea party! Some of those elements? A wall of greenery accented by the softest pink roses, cafe-style white folding chairs, macaroons, fruit tarts, and yes – even more delicately colored florals! There were pretty pink cocktails and cupcakes set on the table. In the background were rolling racks full of pieces from her new line. PS: This was Rachel’s first line for Nordstrom! So it was important that every detail in this shoot was created around showcasing the movement and versatility of the clothing.
As soon as Rachel’s new line dropped at Nordstrom in the Spring, it was on fire! Literally, some of the pieces from Rachel’s line featured in this Nordstrom Fashion Photoshoot were selling out as soon as you could load the site! Bloggers were tracking when pieces would replenish. And everyone was scouring Instagram to get their hands on their favorite pieces and keep up with the buzz! Rachel’s line at Nordstrom was blowing up every corner of the internet! She was featured on InStyle, Us Weekly, and Pop Sugar (just to name a few!) Before her line dropped, I featured the pink button-down dress as one of my Friday Favorites in a teaser blog post here.
Thanks for stopping by!
Stay inspired friends, love Jana!