How to Excel in Copywriting

https://vimeo.com/265650297

Copywriting: The act of writing text for the purpose of advertising or other forms of marketing

In this course you will learn:

  • What Copywriting is and how it benefits your business
  • 3 Different types of copy
    • Play Copy
    • Storytelling Copy
    • Conversational Copy
  • The difference between a Great Copywriter vs Good Copywriter
    • Clear, concise, and compelling conversation
    • Being Knowledgeable About the Intended Audience
    • "I think" is not a strategy (...)
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Basics of Developing Photos

https://vimeo.com/262682596

BASICS OF DEVELOPING PHOTOS IN LR

  • Don’t underestimate the power of Lightroom when it comes to editing! Lightroom’s develop module is equipped with powerful tools to help you tweak and polish your photos. The best part of it? Once you like all the adjustments you’ve made on a photo, you can literally copy paste those exact same settings onto the rest of your photos saving you hours and hours (...)
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Picking, Sorting and Rating

https://vimeo.com/262679329

PICKING, SORTING, AND RATING YOUR PHOTOS

  • So you just had a photo shoot that went really well and you’re so excited about editing the photos except...there are 5,000 of them. Don’t fret! In this video tutorial, we’ll show you exactly how to cut down time so you can quickly select your favorites, sort them, and rate them for easy-breezy, stress-free editing!

(...)

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What do you believe in?

https://vimeo.com/262659773 (...)

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Why Is IT Important?

https://vimeo.com/262655561 (...)

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Introduction to Facebook

https://vimeo.com/245956388

INTRODUCTION:

  • With its decrease in popularity and changes, some folks are asking, “should my business be on Facebook?” But many are still seeing great results from properly utilizing the platform.

(...)

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Introduction to Window Light

https://vimeo.com/194887622

INTRODUCTION:

  • Once you understand the basics rules of how to use the exposure triangle (aperture, ISO, and shutter speed) you can start breaking them! In this video, I’ll be showing you some of my go-to settings when I’m shooting with window light.

(...)

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Introduction to Pinterest

https://vimeo.com/245965055

INTRODUCTION:

  • Think of Pinterest as a visual search engine and learn how to use it to drive more traffic to your site, from your ideal clients and customers!

(...)

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Lenses, Lighting and Coverage

https://vimeo.com/233078884 (...)

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Contrasting Fashion and Environment

https://vimeo.com/233079370 (...)

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Exploring Angles and Lines

https://vimeo.com/233079245 (...)

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Playing Up Casual Looks

https://vimeo.com/233079126 (...)

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Lenses, Lighting and Covering the Look

(...)

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Introduction to Instagram

https://vimeo.com/249611148

INTRODUCTION:

  • Instagram is the perfect mix of art and business. It is a place where you can gain brand awareness while simultaneously treasure life’s little moments. Let’s dive into the world of Gram Town!

  (...)

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Intro to Branding

https://vimeo.com/237137429

Intro:

  • Let’s dive into branding! Branding is essential for communicating with your clients, who you are and what you do. This is what ultimately changes a potential client, into an actual client. Branding helps them relate to you and your work

(...)

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Build It and They Will Come

https://vimeo.com/235180292

Build it & They Will Come

  • How does one build a brand exactly? Your brand should include some personal elements of you. Use your personality, qualities, and interests to start to establish your brand image.

  (...)

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The 3 E’s

https://vimeo.com/235179573

The 3 E’s

  • Here we break down the three pillars of branding: entertain, educate, and engage. These three things will go into all of your messaging and marketing on social media and will determine how your brand is presented.

(...)

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What is a Brand?

https://vimeo.com/235178561

What is a Brand?

  • A brand is a feeling. It’s a message that is sent to potential clients and ultimately determines whether you are right for the services they are looking for. Once we understand this, is when we can start to build our brand!

(...)

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Engagement

https://vimeo.com/249600151

Engagement

  • This is the best part of Instagram. Creating connections and a community by engaging and interacting with other users. This is essential for extending your reach on the platform.

(...)

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Captions

https://vimeo.com/260340057

Captions

  • This is your opportunity to really engage with your audience. Encourage action and interaction by telling a story with your captions.

(...)

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Jana Williams
Photography

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